Slush Feelings

We had a couple of hectic days of Slush last week. Once again, it was a great experience. Big thanks to the folks at Startup Sauna, Aaltoes and everybody else who was involved in the organization of the event! There was a lot more of everything than in the previous year: more visitors, more start-ups, the Jolla launch and more publicity for the whole event.

One thing that surprised me (positively!) was how much more knowledgeable the start-ups were about localization this year. Last year many companies hadn’t thought about localization at all, but this year that was the other way around. Most people we talked to were already doing something or seriously considering it. All services were available in English, but many were also starting out with at least languages of the nearby markets. Great to hear!

That is not only good news for localization services like ours, but also for the development companies themselves. Localization is not something you shouldn’t start doing before your application or service has been around for a couple of years. No, it’s something you can start doing from the beginning, or that you should at least take into account straight from the start, when you start producing code for your application.

By the way: If you are wondering, why the conference is called ‘Slush’, do check out this weather prognosis for Finnish cities from a week ago. Not much sun there!